Transformational SME

In the fall of 2022 I was asked to lead a brand refresh and asset development for TSME's attendance of the Urbana 2022 conference. Their desire was to create an approachable yet professional design to bridge the gap between their traditional clients and the young attendees they would be interacting with. The result was a refreshed landing page, brochure, handouts, and a multi-banner booth design.

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